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How to Start a Memorial Scholarship
Every year, millions of students struggle to find the funds to attend college. Awarding a scholarship to a student in need makes a substantial difference in their lives, and can go a long way to help them avoid the trap of post-graduate student debt. If someone you love has recently passed, creating a scholarship in… Read More
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Scholarship Press Release Template
So your company has decided to offer a scholarship. First of all, congratulations! Every year, millions of students are able to attend college thanks to the generosity of individuals, companies, and organizations willing to help fund their education. Your scholarship will make a tangible difference in a student’s life and also send the message that… Read More
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The Women in STEM Scholarship
Although women outnumber men on college campuses and may soon represent the majority of the U.S. college-educated workforce, they’re underrepresented in high-paying STEM fields both in college and in the real world. Let’s help women interested in STEM by creating scholarships for them! Recognizing this issue, companies like Adobe, Google, Hyundai, and Palantir offer scholarships… Read More
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Support Volunteerism Through Your Scholarship
Recognizing and rewarding students who make outstanding volunteer contributions is a great way to encourage more participation and show appreciation for their hard work and dedication. The Strategic Value of Supporting Volunteerism Through Scholarships In a time when corporate social responsibility (CSR) has evolved beyond simple charity to form a key part of strategic planning,… Read More
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The Sustainability Scholarship
With just over a decade left to prevent irreversible damage caused by climate change on our planet, the value of a degree in sustainability has never been higher. All across the country, there is a heightened need for qualified sustainability professionals. Let’s help promote sustainability by creating scholarships for students! With this in mind, companies… Read More
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The Black Lives Matter Scholarship
The death of George Floyd death has inspired protests and triggered soul-searching conversations about the systemic racism and racial inequality in the United States. In addition to a number of other barriers, Black Americans face educational inequities from a young age. As a result, while more Black Americans are making it to college — from… Read More
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The Essential Workers Scholarship
Essential workers across the country have been the heroes of the COVID-19 pandemic. While all of us at TUN have been able to work from home during the shelter-in-place orders, essential workers are showing up at their jobs, risking their own health to ensure that critical public health, safety and infrastructure functions continue. Who are… Read More
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All the Ways a Brand Scholarship Can Benefit Your Company
*Updated June 10, 2021 From Ford to Pfizer, most major companies offer a scholarship under their brand name. But why do they choose to do so? The benefits to the recipients are obvious. The benefits to the recipients are obvious. U.S. borrowers collectively owe about $1.6 trillion in outstanding student debt. About 44 million students… Read More
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How Scholarships Amplify Corporate Social Responsibility
*Updated June 10, 2021 Your company is one with an eye to the future and a commitment to helping the world. You place an emphasis on social accountability and are interested in building a corporate social responsibility (CSR) program to showcase your company’s commitment to helping the world. Or perhaps your company already has a… Read More
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Why Accounting Firms Should Sponsor Scholarships
*Updated June 11, 2021 Scholarships are an affordable, but powerful marketing tool for brands and other businesses. And many accounting firms and organizations, including AICPA, are already sponsoring scholarships. The sponsors may have different reasons for doing it. Some do it to show their commitment to education and the community. Some do it for good… Read More
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Scholarships & Taxes — How to Not Create Taxable Income to the Scholarship Recipient
*Updated February 3, 2023 Across industries, scholarships are becoming a great marketing tool, which is even more powerful today in a world where client acquisition is one Google search away. Brands like Hyundai, MacKenzie-Childs, Coca Cola, Staples, Dr. Pepper, JP Morgan, Hulu, and Taco Bell are using the power of brand scholarships to raise awareness… Read More
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Scholarships Are a Great Recruitment Tool
*Updated June 10, 2021 When the producers from Cards Against Humanity video-called Eva Smerekanych to inform her she earned a full-tuition Science Ambassador Scholarship, she was at a loss for words. Her eyes lit up the screen while she laughed with excitement. To Smerekanych, a science enthusiast from Bellevue, Washington, the past few months have… Read More
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Forget GPA, Brands Are Prioritizing Students’ Passion in Their Scholarships
For decades, scholarships have helped students afford to go to college. And with student debt at an all-time high, they are needed now more than ever before. Until recently, however, nearly every scholarship has been reserved for those who are either athletically or academically accomplished. Even equity-based scholarships such as Chevron’s, which is strictly awarded… Read More
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Why Law Firms Should Sponsor Scholarships
*Updated June 11, 2021 Many law firms sponsor scholarships. Some do it to show their commitment to education and the community. Some do it for good public relations. Some do it out of a need to give back. Others do it just because they believe it’s the right thing to do. No matter the underlying… Read More
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Why a Corporate Scholarship Should Be Part of Your Marketing Plan in 2024
Scholarships are one of the most impactful branding tools. A century before SEO was even a thing, thought leaders figured out that sponsoring a scholarship was a way to create impact while educating consumers about their product. Today, corporate scholarships are more powerful than they have ever been. For many, corporate scholarships have the best… Read More
