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How to Start a Scholarship Program
Embarking on the noble journey of starting a scholarship fund is a powerful way to impact lives and leave a lasting legacy. In this comprehensive guide, we delve into the critical aspects of creating a scholarship fund, from determining the right amount to ensuring your investment aligns seamlessly with your values and vision. Our 12-point… Read More
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9 Great Reasons for Brands to Sponsor Scholarships
*Updated June 11, 2021 U.S. student debt is at a record high, hitting $1.6 trillion in 2019. About 44 million students borrow to pay for college, with the average undergrad borrowing about $30,000. So, students desperately need help paying for college. Brands can help students through a scholarship program. There are so many reasons for… Read More
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Top 8 Ways to Market to College Students in 2021
*Updated January 29, 2021 Advertisers have always struggled to reach college students. Between their hectic schedules and a multitude of interests, today’s college students are harder to reach than ever. Here are eight proven methods to reach them, whether your ad budgets are big or small. 1. Targeted Facebook A few decades ago, the expression… Read More
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Resource for Recruiters: How to Attract College Students with Your Ad
I’ve written many articles aimed at my fellow millennials on the subject of recruitment, specifically within the job and internship market. If you’re a current college student, though, this might be a good time to stop reading. In this article, I will be speaking to a slightly different crowd — those aiming to recruit us.… Read More
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Campus Marketing in 2021 – The 7 Rules for Brand Ambassadors
*Updated January 29, 2021 In an age where everyone is glued to their phone as they walk around, the job of the brand ambassador is much trickier than it was 10 years ago. While brand ambassador programs still have a place in the college marketing food chain in 2020, they have to be professionally implemented… Read More
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4 Reasons Why Brands Should Offer a Scholarship
With student debt at nearly $1.6 trillion, many brands are looking to provide scholarships as a way to help students while promoting their brand message. Here are four reasons why that is a good idea. 1. Students need it Tuition costs are crazy and continue to rise at an insane pace. Many students are graduating… Read More
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Brands That Offer Student Discounts Win!
*Updated January 31, 2020 It’s no secret that brands that offer student discounts win. Apple is a shining example of this win-win strategy. In 2005, only 14 percent of college students intending to purchase a laptop planned to get it from Apple, while 47 percent planned to do so from Dell, according to a survey… Read More
