What Does a Major in Business Marketing Entail?
A major in business marketing typically consists of classes in marketing management, market research, consumer behavior, sales management, channel management, branding, and advertising, as well as classes in finance, accounting, and economics. The major is designed to build an understanding of the theoretical principles of business as well as applied approaches to business marketing. Students may also be required to complete an internship or specialization project.
What Careers Can One Pursue With a Bachelor’s Degree in Business Marketing?
A bachelor’s degree in business marketing prepares students for a wide range of marketing careers. Roles available to graduates include market research analyst, media planner, advertising copywriter, sales manager, public relations specialist, brand manager, product manager, product development manager, and marketing specialist. Many of these professions are often available in the public, private, and nonprofit sectors.
How Will AI Impact the Career of Business Marketing Majors?
AI and machine learning are increasingly being used in the business marketing field. AI-driven tools are enabling marketers to better understand customer preferences, create more targeted ads, identify new opportunities, and automate mundane tasks. In addition, AI-powered marketing automation tools are being developed to further streamline and optimize marketing campaigns and strategies. As a result, business marketing majors will need to become knowledgeable of AI-driven technologies in order to remain competitive in their fields.
Most Selective Schools for a degree in Business Marketing
Here are the most selective colleges that offer a degree in Business Marketing. We have sorted our list based on the competitiveness of the admission process for Business Marketing majors.
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Harvard University
Harvard University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Cambridge, MA. It has an enrollment of 7,938 undergraduate students. The admissions acceptance rate is 4.01%. The average annual cost of attendance after financial aid is $13,259.00. The school has a student-to-faculty ratio of 7 to 1.
The average SAT score was 1534.0 for the incoming class of 2023. The median ACT score was 35.0 for the incoming class to 2023.
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Rice University
Rice University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Houston, TX. It has an enrollment of 4,240 undergraduate students. The admissions acceptance rate is 9.48%. The average annual cost of attendance after financial aid is $17,805.00. The school has a student-to-faculty ratio of 6 to 1.
The average SAT score was 1534.0 for the incoming class of 2023. The median ACT score was 35.0 for the incoming class to 2023.
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Northwestern University
Northwestern University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Evanston, IL. It has an enrollment of 8,691 undergraduate students. The admissions acceptance rate is 6.97%. The average annual cost of attendance after financial aid is $28,230.00. The school has a student-to-faculty ratio of 6 to 1.
The average SAT score was 1529.0 for the incoming class of 2023. The median ACT score was 35.0 for the incoming class to 2023.
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Washington University in St Louis
Washington University in St Louis is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Saint Louis, MO. It has an enrollment of 7,713 undergraduate students. The admissions acceptance rate is 13.00%. The average annual cost of attendance after financial aid is $27,595.00. The school has a student-to-faculty ratio of 7 to 1.
The average SAT score was 1524.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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University of Pennsylvania
University of Pennsylvania is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Philadelphia, PA. It has an enrollment of 10,644 undergraduate students. The admissions acceptance rate is 5.87%. The average annual cost of attendance after financial aid is $14,851.00. The school has a student-to-faculty ratio of 6 to 1.
The average SAT score was 1523.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Carnegie Mellon University
Carnegie Mellon University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Pittsburgh, PA. It has an enrollment of 6,880 undergraduate students. The admissions acceptance rate is 13.54%. The average annual cost of attendance after financial aid is $37,846.00. The school has a student-to-faculty ratio of 5 to 1.
The average SAT score was 1520.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Brown University
Brown University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Providence, RI. It has an enrollment of 7,125 undergraduate students. The admissions acceptance rate is 5.51%. The average annual cost of attendance after financial aid is $26,308.00. The school has a student-to-faculty ratio of 6 to 1.
The average SAT score was 1517.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Cornell University
Cornell University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Ithaca, NY. It has an enrollment of 15,451 undergraduate students. The admissions acceptance rate is 8.69%. The average annual cost of attendance after financial aid is $29,011.00. The school has a student-to-faculty ratio of 9 to 1.
The average SAT score was 1510.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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New York University
New York University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in New York, NY. It has an enrollment of 28,556 undergraduate students. The admissions acceptance rate is 12.96%. The average annual cost of attendance after financial aid is $39,565.00. The school has a student-to-faculty ratio of 8 to 1.
The average SAT score was 1507.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Northeastern University
Northeastern University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Boston, MA. It has an enrollment of 15,645 undergraduate students. The admissions acceptance rate is 18.38%. The average annual cost of attendance after financial aid is $34,255.00. The school has a student-to-faculty ratio of 15 to 1.
The average SAT score was 1500.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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University of Notre Dame
University of Notre Dame is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Notre Dame, IN. It has an enrollment of 8,950 undergraduate students. The admissions acceptance rate is 15.07%. The average annual cost of attendance after financial aid is $32,369.00. The school has a student-to-faculty ratio of 9 to 1.
The average SAT score was 1490.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Georgetown University
Georgetown University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Washington, DC. It has an enrollment of 7,395 undergraduate students. The admissions acceptance rate is 11.98%. The average annual cost of attendance after financial aid is $24,570.00. The school has a student-to-faculty ratio of 11 to 1.
The average SAT score was 1488.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Washington and Lee University
Washington and Lee University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Lexington, VA. It has an enrollment of 1,850 undergraduate students. The admissions acceptance rate is 18.85%. The average annual cost of attendance after financial aid is $27,417.00. The school has a student-to-faculty ratio of 8 to 1.
The average SAT score was 1487.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Claremont McKenna College
Claremont McKenna College is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Claremont, CA. It has an enrollment of 1,414 undergraduate students. The admissions acceptance rate is 11.24%. The average annual cost of attendance after financial aid is $20,114.00. The school has a student-to-faculty ratio of 8 to 1.
The average SAT score was 1487.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Boston College
Boston College is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Chestnut Hill, MA. It has an enrollment of 9,797 undergraduate students. The admissions acceptance rate is 19.04%. The average annual cost of attendance after financial aid is $38,412.00. The school has a student-to-faculty ratio of 14 to 1.
The average SAT score was 1485.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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University of Southern California
University of Southern California is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Los Angeles, CA. It has an enrollment of 20,619 undergraduate students. The admissions acceptance rate is 12.51%. The average annual cost of attendance after financial aid is $25,972.00. The school has a student-to-faculty ratio of 9 to 1.
The average SAT score was 1484.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Case Western Reserve University
Case Western Reserve University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Cleveland, OH. It has an enrollment of 5,697 undergraduate students. The admissions acceptance rate is 30.24%. The average annual cost of attendance after financial aid is $37,702.00. The school has a student-to-faculty ratio of 9 to 1.
The average SAT score was 1483.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Emory University
Emory University is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Atlanta, GA. It has an enrollment of 7,050 undergraduate students. The admissions acceptance rate is 13.05%. The average annual cost of attendance after financial aid is $25,424.00. The school has a student-to-faculty ratio of 9 to 1.
The average SAT score was 1480.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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University of Virginia-Main Campus
University of Virginia-Main Campus is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Charlottesville, VA. It has an enrollment of 17,041 undergraduate students. The admissions acceptance rate is 20.74%. The average annual cost of attendance after financial aid is $20,507.00. The school has a student-to-faculty ratio of 15 to 1.
The average SAT score was 1457.0 for the incoming class of 2023. The median ACT score was 34.0 for the incoming class to 2023.
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Scripps College
Scripps College is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Claremont, CA. It has an enrollment of 1,091 undergraduate students. The admissions acceptance rate is 29.54%. The average annual cost of attendance after financial aid is $39,142.00. The school has a student-to-faculty ratio of 10 to 1.
The average SAT score was 1456.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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University of Rochester
University of Rochester is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Rochester, NY. It has an enrollment of 6,417 undergraduate students. The admissions acceptance rate is 40.55%. The average annual cost of attendance after financial aid is $31,171.00. The school has a student-to-faculty ratio of 10 to 1.
The average SAT score was 1455.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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Brandeis University
Brandeis University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Waltham, MA. It has an enrollment of 3,577 undergraduate students. The admissions acceptance rate is 39.14%. The average annual cost of attendance after financial aid is $29,959.00. The school has a student-to-faculty ratio of 10 to 1.
The average SAT score was 1455.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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Rensselaer Polytechnic Institute
Rensselaer Polytechnic Institute is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Troy, NY. It has an enrollment of 5,579 undergraduate students. The admissions acceptance rate is 53.02%. The average annual cost of attendance after financial aid is $31,456.00. The school has a student-to-faculty ratio of 13 to 1.
The average SAT score was 1450.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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Southern Methodist University
Southern Methodist University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Dallas, TX. It has an enrollment of 6,894 undergraduate students. The admissions acceptance rate is 53.13%. The average annual cost of attendance after financial aid is $40,452.00. The school has a student-to-faculty ratio of 12 to 1.
The average SAT score was 1448.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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William & Mary
William & Mary is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Williamsburg, VA. It has an enrollment of 6,521 undergraduate students. The admissions acceptance rate is 36.54%. The average annual cost of attendance after financial aid is $18,650.00. The school has a student-to-faculty ratio of 12 to 1.
The average SAT score was 1447.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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Boston University
Boston University is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Boston, MA. It has an enrollment of 17,501 undergraduate students. The admissions acceptance rate is 18.65%. The average annual cost of attendance after financial aid is $26,170.00. The school has a student-to-faculty ratio of 11 to 1.
The average SAT score was 1447.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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Stevens Institute of Technology
Stevens Institute of Technology is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Hoboken, NJ. It has an enrollment of 4,053 undergraduate students. The admissions acceptance rate is 52.69%. The average annual cost of attendance after financial aid is $36,674.00. The school has a student-to-faculty ratio of 12 to 1.
The average SAT score was 1446.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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Villanova University
Villanova University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Villanova, PA. It has an enrollment of 7,000 undergraduate students. The admissions acceptance rate is 25.24%. The average annual cost of attendance after financial aid is $34,784.00. The school has a student-to-faculty ratio of 11 to 1.
The average SAT score was 1437.0 for the incoming class of 2023. The median ACT score was 33.0 for the incoming class to 2023.
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Tulane University of Louisiana
Tulane University of Louisiana is a four-year, full-time, more selective, lower transfer-in, higher education institution located in New Orleans, LA. It has an enrollment of 8,700 undergraduate students. The admissions acceptance rate is 9.63%. The average annual cost of attendance after financial aid is $42,217.00. The school has a student-to-faculty ratio of 8 to 1.
The average SAT score was 1431.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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University of Maryland-College Park
University of Maryland-College Park is a four-year, full-time, more selective, higher transfer-in, higher education institution located in College Park, MD. It has an enrollment of 30,368 undergraduate students. The admissions acceptance rate is 52.03%. The average annual cost of attendance after financial aid is $17,500.00. The school has a student-to-faculty ratio of 18 to 1.
The average SAT score was 1426.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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Georgia Institute of Technology-Main Campus
Georgia Institute of Technology-Main Campus is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Atlanta, GA. It has an enrollment of 16,566 undergraduate students. The admissions acceptance rate is 15.96%. The average annual cost of attendance after financial aid is $14,820.00. The school has a student-to-faculty ratio of 14 to 1.
The average SAT score was 1423.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
Learn more about Georgia Institute of Technology-Main Campus
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Lehigh University
Lehigh University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Bethlehem, PA. It has an enrollment of 5,446 undergraduate students. The admissions acceptance rate is 45.97%. The average annual cost of attendance after financial aid is $32,698.00. The school has a student-to-faculty ratio of 10 to 1.
The average SAT score was 1422.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Champaign, IL. It has an enrollment of 33,889 undergraduate students. The admissions acceptance rate is 59.66%. The average annual cost of attendance after financial aid is $15,483.00. The school has a student-to-faculty ratio of 21 to 1.
The average SAT score was 1422.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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George Washington University
George Washington University is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Washington, DC. It has an enrollment of 10,929 undergraduate students. The admissions acceptance rate is 49.71%. The average annual cost of attendance after financial aid is $26,272.00. The school has a student-to-faculty ratio of 12 to 1.
The average SAT score was 1419.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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Santa Clara University
Santa Clara University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Santa Clara, CA. It has an enrollment of 5,887 undergraduate students. The admissions acceptance rate is 53.98%. The average annual cost of attendance after financial aid is $43,228.00. The school has a student-to-faculty ratio of 11 to 1.
The average SAT score was 1418.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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Babson College
Babson College is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Wellesley, MA. It has an enrollment of 2,532 undergraduate students. The admissions acceptance rate is 25.35%. The average annual cost of attendance after financial aid is $31,267.00. The school has a student-to-faculty ratio of 16 to 1.
The average SAT score was 1412.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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Fordham University
Fordham University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Bronx, NY. It has an enrollment of 9,669 undergraduate students. The admissions acceptance rate is 58.30%. The average annual cost of attendance after financial aid is $35,320.00. The school has a student-to-faculty ratio of 14 to 1.
The average SAT score was 1402.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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University of Miami
University of Miami is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Coral Gables, FL. It has an enrollment of 11,928 undergraduate students. The admissions acceptance rate is 28.49%. The average annual cost of attendance after financial aid is $30,742.00. The school has a student-to-faculty ratio of 13 to 1.
The average SAT score was 1402.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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Binghamton University
Binghamton University is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Vestal, NY. It has an enrollment of 14,303 undergraduate students. The admissions acceptance rate is 44.15%. The average annual cost of attendance after financial aid is $19,307.00. The school has a student-to-faculty ratio of 19 to 1.
The average SAT score was 1398.0 for the incoming class of 2023. The median ACT score was 32.0 for the incoming class to 2023.
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University of Florida
University of Florida is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Gainesville, FL. It has an enrollment of 34,044 undergraduate students. The admissions acceptance rate is 30.13%. The average annual cost of attendance after financial aid is $3,679.00. The school has a student-to-faculty ratio of 17 to 1.
The average SAT score was 1396.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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Mills College
Mills College is a four-year, full-time, selective, higher transfer-in, higher education institution located in Oakland, CA. It has an enrollment of 438 undergraduate students. The admissions acceptance rate is 79.81%. The average annual cost of attendance after financial aid is $22,037.00. The school has a student-to-faculty ratio of 8 to 1.
The average SAT score was 1395.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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Stony Brook University
Stony Brook University is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Stony Brook, NY. It has an enrollment of 17,900 undergraduate students. The admissions acceptance rate is 48.06%. The average annual cost of attendance after financial aid is $16,357.00. The school has a student-to-faculty ratio of 19 to 1.
The average SAT score was 1393.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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Trinity University
Trinity University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in San Antonio, TX. It has an enrollment of 2,509 undergraduate students. The admissions acceptance rate is 33.72%. The average annual cost of attendance after financial aid is $18,637.00. The school has a student-to-faculty ratio of 9 to 1.
The average SAT score was 1392.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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Rhodes College
Rhodes College is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Memphis, TN. It has an enrollment of 1,983 undergraduate students. The admissions acceptance rate is 56.88%. The average annual cost of attendance after financial aid is $27,647.00. The school has a student-to-faculty ratio of 10 to 1.
The average SAT score was 1388.0 for the incoming class of 2023. The median ACT score was 30.0 for the incoming class to 2023.
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Bucknell University
Bucknell University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Lewisburg, PA. It has an enrollment of 3,714 undergraduate students. The admissions acceptance rate is 34.50%. The average annual cost of attendance after financial aid is $39,403.00. The school has a student-to-faculty ratio of 9 to 1.
The average SAT score was 1387.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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University of Georgia
University of Georgia is a four-year, full-time, more selective, higher transfer-in, higher education institution located in Athens, GA. It has an enrollment of 30,032 undergraduate students. The admissions acceptance rate is 39.98%. The average annual cost of attendance after financial aid is $14,995.00. The school has a student-to-faculty ratio of 17 to 1.
The average SAT score was 1386.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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American University
American University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Washington, DC. It has an enrollment of 8,158 undergraduate students. The admissions acceptance rate is 64.09%. The average annual cost of attendance after financial aid is $28,037.00. The school has a student-to-faculty ratio of 12 to 1.
The average SAT score was 1381.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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Furman University
Furman University is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Greenville, SC. It has an enrollment of 2,299 undergraduate students. The admissions acceptance rate is 71.35%. The average annual cost of attendance after financial aid is $25,925.00. The school has a student-to-faculty ratio of 9 to 1.
The average SAT score was 1375.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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Skidmore College
Skidmore College is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Saratoga Springs, NY. It has an enrollment of 2,676 undergraduate students. The admissions acceptance rate is 30.59%. The average annual cost of attendance after financial aid is $31,730.00. The school has a student-to-faculty ratio of 8 to 1.
The average SAT score was 1373.0 for the incoming class of 2023. The median ACT score was 31.0 for the incoming class to 2023.
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The University of Texas at Austin
The University of Texas at Austin is a four-year, full-time, more selective, lower transfer-in, higher education institution located in Austin, TX. It has an enrollment of 40,506 undergraduate students. The admissions acceptance rate is 28.75%. The average annual cost of attendance after financial aid is $17,519.00. The school has a student-to-faculty ratio of 17 to 1.
The average SAT score was 1371.0 for the incoming class of 2023. The median ACT score was 30.0 for the incoming class to 2023.