The University Network

The boy who breaks everything…including my heart: Subaru Legacy Commercial

Earlier this year Subaru released a commercial advertising their 2017 Subaru Legacy, with a commercial that was questionable at best.

No, the commercial wasn’t offensive but it sure didn’t do its job as a commercial. In this Subaru commercial there is a boy who breaks everything he touches. He’s mocked by the students in his science class after he touches a human anatomy model and it falls apart.

The boy’s backpack breaks and so does his bike. His unfortunate ability even stops him from having peace at home. Then, when you think all hope is lost, the boy goes into his family’s car and to his parents’ surprise, the car is unharmed.

The mom starts narrating and says “At our house, we need things that are built to last. That’s why we got a Subaru.” At the end, the commercial states that the Subaru Legacy is the longest-lasting midsize sedan in its class.

The commercial did almost too good of a job grabbing its viewers. The commercial on YouTube has over three million views but has almost as many dislikes as it does likes. This tells me that most people were thinking what I was thinking when watching this commercial. HOW DOES A CAR SOLVE THE BOY’S PROBLEM?

So you’re telling me that the poor kid has to stay in that car forever? I was genuinely sad for the child actor pretending to be a kid who couldn’t touch anything without breaking it. I know you’re not supposed to take a commercial so seriously but with this one, it’s hard not to feel bad for the youngster.

remembered the commercial itself but not the product/brand, which is a pitfall some companies fall into when advertising. When making a commercial, it’s important to get your message across in an interesting way, but the most important thing is to make sure people know what you are advertising.

I understand the point of this commercial is to convey how reliable and long-lasting Subaru Legacy is, but here’s a tip for Subaru– stay away from sad children commercials.