Overview of Business/Corporate Communications?

Business/Corporate Communications is a field that focuses on developing and managing organizational messages both internally (within the company) and externally (to stakeholders and customers). Corporate Communications encompasses both written and digital forms of communication, as well as social media channels. The goal of Corporate Communications is to build and maintain relationships with employees, customers, media, partners, and the general public. Business/Corporate Communications professionals create engaging content such as press releases, blogs, videos, articles, and other media for the purpose of corporate marketing, public relations, and reputation management.

What are the career opportunities associated with Business/Corporate Communications?

Business/Corporate Communications professionals can find job opportunities in many different industries and organizations, from corporations to start-ups. Common positions in this field include Corporate Communications/Public Relations Director, Corporate Communications/Public Relations Manager, Communications Strategist, Content Strategist, Social Media Strategist, Digital Strategist, and Public Relations Advisor. There are also opportunities in consulting, freelance, and agency settings.

Are there internship or co-op opportunities related to Business/Corporate Communications?

Yes, there are many internship and co-op opportunities related to Business/Corporate Communications. Internships and co-ops provide invaluable experience and often result in full-time job offers. These opportunities allow interns to learn the skills necessary to be a successful communications professional such as writing, strategic communications planning, and public relations. Some internships are even paid!

Are there specialized tracks or concentrations within Business/Corporate Communications?

Yes, many universities offer specialized tracks and concentrations within Business/Corporate Communications. These concentrations may vary from school to school, but may focus on digital marketing, media relations, public relations, digital strategy, social media, or other relevant topics. Specialization can provide additional knowledge and experience to build on a student’s existing skillset.

How Business/Corporate Communications prepares students for graduate school or further education?

Business/Corporate Communications programs provide students with a comprehensive understanding of the field. Students learn how to create and manage effective communication programs, how to use various communication channels, and how to measure and evaluate the success of these initiatives. This knowledge is invaluable for graduate programs and further education. It develops the skills needed to be a successful communications specialist.

Impact of artificial intelligence on Business/Corporate Communications?

Artificial Intelligence (AI) can be a powerful tool for Business/Corporate Communications. AI can be used to optimize content creation and managing digital channels by increasing efficiency and accuracy. It can also be used to analyze data, helping to inform decisions regarding communication strategies and tactics. With AI, businesses can better respond to customer inquiries, monitor sentiment, and personalize messaging, making for smarter decisions and more targeted campaigns.

The career outlook for Business/Corporate Communications?

The career outlook for Business/Corporate Communications is very positive. Companies are increasingly recognizing the value of having an experienced Corporate Communications professional on their team, and the demand for professionals in this field is expected to grow for the foreseeable future. With the rise of digital media, professionals in this field must also stay up to date with emerging trends and technologies, making the field a great choice for those looking to challenge themselves in the long-term.

Here are the top reported starting salaries for graduates in Business/Corporate Communications:

National University, Salary: $54,414

Walden University, Salary: $53,308

Marquette University, Salary: $50,055

Bentley University, Salary: $46,922

Chapman University, Salary: $44,813

Walsh University, Salary: $43,496

Aquinas College, Salary: $42,669

CUNY Bernard M Baruch College, Salary: $41,939

North Dakota State University-Main Campus, Salary: $41,517

University of Houston, Salary: $39,832

For privacy reasons, not all schools report the first year salaries for students who earned their bachelor’s degree in Business/Corporate Communications.