Synergy: What It Means and How to Use It

When entering the job market, you may come across a particular buzzword: synergy. But what exactly is synergy? In terms of business or office jargon, synergy refers to a situation where two or more things work together to produce an effect that’s more powerful than the sum of its parts. Put simply, synergy is the creation of a whole that’s greater than the sum of its parts. It is also used to describe a cooperative process where two or more people collaborate to create something new.

For example, let’s say two small companies join forces to create a new product or service. In this case, the combined knowledge and resources of both companies may result in a product that would be much more successful than each company’s individual efforts. This is an example of synergy.

Synergy can also refer to how two companies or organizations work together to create a result that’s more successful than if they had tried to accomplish the same task separately. For example, a technology company might partner with a marketing agency to create a website that is more effective than if the two had worked on their own. The technology company might have the knowledge to create an effective website, while the marketing agency might have the insights and expertise needed to market the website effectively.

By working together, both companies bring their individual strengths to the table and create a result that’s more powerful than either side could have achieved on its own.

In the workplace, synergy is often utilized to bring about efficiency and success. Whether it’s two companies coming together to create a new product, or two departments in an organization working together to streamline processes, synergy can be a valuable tool.

Synergy can also be applied to problem-solving. It can be especially effective when a problem needs more than one approach to be solved. By having two or more stakeholders come together to brainstorm and tackle the issue from multiple angles, the odds of finding a solution can increase significantly.

Generally, synergy is an effective tool to use when two or more entities are trying to reach a common goal. By being mindful of it and its potential benefits, you can help your organization or business move forward more quickly and efficiently.