Become the bank that helps students pay for college
Financial institutions need what TUN offers: scholarship management for CRA compliance, student distribution for customer acquisition, AI sponsorship for brand engagement, and impact reporting that satisfies regulators and boards alike.
CRA Compliance
High-visibility community investment with measurable impact
Student Acquisition
Reach the next generation of banking customers
AI Brand Sponsorship
“Powered by [Your Bank]” on TUN’s financial aid tools
Financial Literacy
Satisfy state mandates with sponsored educational content
Four regulatory and business reasons
to partner with TUN
This isn’t just marketing. For banks and credit unions, TUN addresses regulatory requirements, competitive positioning, and customer lifecycle economics simultaneously.
Community Reinvestment Act (CRA)
Banks are federally required to invest in the communities they serve. Branded scholarship programs are a high-visibility, measurable CRA activity that examiners recognize. TUN manages the entire program end-to-end — design, legal, applications, review, disbursement, and impact reporting.
Student Customer Lifetime Value
The lifetime value of a banking customer acquired during college is estimated at $30K–$50K+. That’s why Citizens acquired College Raptor, U.S. Bank partnered with Zogo, and Sallie Mae runs major scholarship programs — they’re all investing to reach students early.
Financial Literacy Mandates
Many states now require financial literacy education. Banks can sponsor TUN’s financial aid AI tools and integrate their own educational content — satisfying regulatory requirements and marketing goals simultaneously.
Gen Z Brand Differentiation
Being known as the bank that helps students pay for college is powerful positioning with a generation that distrusts traditional financial institutions. A TUN partnership makes your brand synonymous with student success — not just student debt.
One comprehensive bundle.
Every capability you need.
Instead of buying individual products, TUN offers financial institutions a bundled partnership that addresses CRA, customer acquisition, financial literacy, and brand positioning in one integrated program.
Branded Scholarship Program
TUN designs, manages, promotes, and disburses scholarships under your institution’s brand. Full IRS-compliant lifecycle management with impact reporting for CRA documentation.
AI Model Sponsorship
Exclusive or shared sponsorship of TUN’s Financial Aid Navigator and Scholarship Finder AI models. “Powered by [Your Institution]” branding on the tools students use most.
Financial Literacy Content
Sponsor educational content about budgeting, saving, student loans, and financial planning. Published on TUN, translated into 15+ languages, and integrated into TUN AI for ongoing student discovery.
Student Discount & Banking Offer
Feature your student banking products, savings accounts, and special rates on TUN’s discount engine — reaching students at the moment they’re looking to manage their money.
Internship & Career Promotion
List your internship, analyst, and entry-level programs on TUN’s career platform. Students who engage with your scholarship and content become natural candidates for your talent pipeline.
Impact Reporting & CRA Documentation
Comprehensive reporting on scholarship applicants, reach, demographics, content engagement, and community impact — formatted for CRA examiner review and board presentation.
One integrated platform,
not five separate vendors
Most financial institutions piece together student outreach from multiple vendors — one for scholarships, another for content, another for digital marketing. TUN replaces that fragmentation with a single platform.
Everything Under One Roof
Scholarship management, AI-powered student matching, branded content, student discounts, internship promotion, and impact reporting — all coordinated through one partnership with one dedicated manager. No vendor sprawl, no integration headaches.
Relevance-Based AI, Not Ads
TUN AI recommends your scholarship and resources to students because they’re genuinely relevant to that student’s profile — not because you paid for a sponsored slot. Students trust what TUN AI recommends, and your institution benefits from that trust. Your brand powers the tool, not interrupts it.
Student Data Protection
TUN does not sell student data. For a regulated financial institution, this matters. Your partnership is built on a platform that shares your commitment to privacy and compliance — a detail that matters to CRA examiners and your own compliance team.
Financial institutions of every size
and type
National & Regional Banks
Comprehensive CRA programs with branded scholarships, AI sponsorship, and nationwide student reach through TUN’s 13M monthly users.
Community Banks
Targeted scholarship programs focused on your service area. TUN manages everything while your bank gets local visibility and CRA credit.
Credit Unions
Member-focused scholarship programs that reinforce your mission of community service. Renewable awards, member eligibility, full lifecycle management.
Fintech Companies
Reach Gen Z with financial tools and student-focused products. Sponsor TUN AI’s financial planning models and build your brand among digital-native students.
Student Loan Servicers
Position your brand as a student advocate, not just a lender. Scholarship sponsorship and financial literacy content build trust before the borrowing relationship begins.
Investment & Wealth Management
Introduce your brand to high-potential students early. Financial literacy sponsorship and scholarship programs create affinity with future high-net-worth clients.
“Powered by [Your Institution]” on the tools students use most
TUN AI includes specialized models for financial aid, scholarships, and financial planning. Your institution can sponsor these models — putting your brand on the AI tools that students trust for their most important financial decisions.
When students ask TUN AI about financial aid, your brand is part of the answer — not as an ad, but as a trusted resource powering the tool they rely on.
1. Scholarships you haven’t applied for yet — Based on your profile, I found 12 scholarships you’re eligible for that could cover $2,000–$10,000. The First National STEM Futures Scholarship is a strong match.
2. Work-study and part-time options — Your school offers federal work-study. I also found 3 relevant internships that pay $18–25/hr…
3. Smart borrowing strategies — If you need loans, here’s how to minimize interest and maximize your repayment flexibility…
Your institution powers this financial guidance ↑
From executive briefing to launch
Executive Briefing
We present the partnership opportunity to your leadership team, covering CRA benefits, customer acquisition economics, and program structure.
Custom Program Design
We work with your CRA, marketing, and compliance teams to design a bundled program that meets regulatory, business, and brand objectives.
Build & Launch
TUN handles scholarship setup (legal, applications, branding), AI integration, content creation, and promotional campaigns. Your team reviews and approves.
Report & Expand
Quarterly impact reports formatted for CRA review and board presentation. Year-over-year program expansion based on results.
Ready to become the bank
that students trust?
Schedule a confidential executive briefing. We’ll walk through the partnership model, CRA implications, customer acquisition economics, and how to structure a program for your institution.
(917) 397-2650 · sales@tun.com · View all partnership options