{"id":22612,"date":"2025-04-17T17:40:35","date_gmt":"2025-04-17T17:40:35","guid":{"rendered":"https:\/\/www.tun.com\/home\/?p=22612"},"modified":"2025-04-17T17:40:37","modified_gmt":"2025-04-17T17:40:37","slug":"new-study-reveals-the-benefits-of-opening-for-taylor-swift","status":"publish","type":"post","link":"https:\/\/www.tun.com\/home\/new-study-reveals-the-benefits-of-opening-for-taylor-swift\/","title":{"rendered":"New Study Reveals the Benefits of Opening for Taylor Swift"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-blockquote uagb-block-e7eb3fc3 uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content\">Drexel University\u2019s new study reveals how opening for Taylor Swift\u2019s Eras Tour affected the careers of emerging artists, exploring the complex dynamics behind the so-called \u201cTaylor Swift Effect.\u201d<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><\/div><\/footer><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-0dfbf163 wp-block-group-is-layout-flex\"><div style=\"font-size:16px;\" class=\"has-text-align-left wp-block-post-author\"><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">The University Network<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-ee584a31\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-ec619ce7\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.8 90.69 226.4 209.3 245V327.7h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.3 482.4 504 379.8 504 256z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-32d99934\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-1d136f14\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Months after the final curtain call of Taylor Swift\u2019s record-setting Eras Tour, the long-lasting economic impacts are still being understood. While it was clear that small businesses, the tourism and hospitality sectors, and even the National Football League saw boosts from the tour, new research from Drexel University suggests that emerging artists who opened for Swift experienced significant gains in their careers, particularly in streaming numbers and fan engagement.<\/p>\n\n\n\n<p>The study, <a href=\"https:\/\/sciendo.com\/article\/10.2478\/meiea-2024-0001\" target=\"_blank\" rel=\"noopener\" title=\"\">published<\/a> in the Journal of the Music and Entertainment Industry Educators Association, examined how serving as an opener for major tours impacts emerging artists\u2019 careers. <\/p>\n\n\n\n<p>Jeff Apruzzese, an assistant professor at Drexel\u2019s Antoinette Westphal College of Media Arts &amp; Design and former founding member of the band Passion Pit, conducted the study.<\/p>\n\n\n\n<p>\u201cThere\u2019s often a perception that opening for a major headliner is a guaranteed career boost for emerging artists \u2014 but the reality is far more complex,\u201d Apruzzese, whose experiences in the music industry guided his inquiry, said in a news release.<\/p>\n\n\n\n<p>The research involved analyzing data from 57 artists who opened for the top-grossing tours of 2022 and 2023, focusing on streaming metrics and ticket sales before and after their tour stints. <\/p>\n\n\n\n<p>The findings showed that genre and external activities, such as releasing new music or featuring in other performances, played crucial roles in sustaining an emerging artist\u2019s popularity post-tour.<\/p>\n\n\n\n<p>Apruzzese\u2019s focused analysis on artists who opened for Taylor Swift provided compelling insights.<\/p>\n\n\n\n<p>\u201cSwift\u2019s previous tours helped elevate artists like Ed Sheeran, Shawn Mendes, Justin Bieber and Florida Georgia Line early in their careers,\u201d Apruzzese added. <\/p>\n\n\n\n<p>This phenomenon is what many describe as part of the \u201cTaylor Swift Effect.\u201d<\/p>\n\n\n\n<p>The impact of this effect varied among Swift\u2019s openers based on genre alignment and subsequent activities. Gracie Abrams, whose music closely resembles Swift\u2019s introspective style, saw a sustained increase in streaming. Conversely, Owenn, whose R&amp;B and dance tracks differ considerably, experienced a significant initial boost but a large drop afterward.<\/p>\n\n\n\n<p>The study also highlighted the broader audience dynamics that influence these trends. Surveys of concert-goers revealed that while most don\u2019t buy tickets specifically for openers, a significant number discovered and continued to support these artists.<\/p>\n\n\n\n<p>\u201cThese findings illuminate the complex dynamics of concert attendance and the discovery of new music,\u201d Apruzzese wrote.<\/p>\n\n\n\n<p>However, the journey of an opener isn\u2019t without challenges. The research found that many emerging artists face substantial financial burdens when joining major tours, often covering travel, lodging and other expenses out of pocket. Some even pay for the privilege of opening for a major act, underscoring the barriers they face.<\/p>\n\n\n\n<p>\u201cOverall, while the role of opening acts in career development is undeniable, it must be viewed as part of a broader strategic framework aimed at cultivating and sustaining an artist\u2019s presence in the competitive landscape of the music industry,\u201d the study concluded.<\/p>\n\n\n\n<p>Apruzzese suggests further studies to examine various genres over extended periods and explore the influence of high-profile festivals and viral social media activities. The ongoing exploration will, hopefully, unravel more layers of this complex and transformative dynamic in the music industry.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Source: <\/strong><a href=\"https:\/\/drexel.edu\/news\/archive\/2025\/April\/opening-bands-taylor-swift\" target=\"_blank\" rel=\"noopener\" title=\"\">Drexel University<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Months after the final curtain call of Taylor Swift\u2019s record-setting Eras Tour, the long-lasting economic impacts are still being understood. While it was clear that small businesses, the tourism and hospitality sectors, and even the National Football League saw boosts from the tour, new research from Drexel University suggests that emerging artists who opened for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-no-separators","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[51],"class_list":["post-22612","post","type-post","status-publish","format-standard","hentry","category-people-culture","tag-drexel-university"],"acf":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"The University Network","author_link":"https:\/\/www.tun.com\/home\/author\/funky_junkie\/"},"uagb_comment_info":0,"uagb_excerpt":"Months after the final curtain call of Taylor Swift\u2019s record-setting Eras Tour, the long-lasting economic impacts are still being understood. While it was clear that small businesses, the tourism and hospitality sectors, and even the National Football League saw boosts from the tour, new research from Drexel University suggests that emerging artists who opened for&hellip;","_links":{"self":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/22612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/comments?post=22612"}],"version-history":[{"count":7,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/22612\/revisions"}],"predecessor-version":[{"id":22624,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/22612\/revisions\/22624"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/media?parent=22612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/categories?post=22612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/tags?post=22612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}