{"id":12536,"date":"2024-12-18T19:51:16","date_gmt":"2024-12-18T19:51:16","guid":{"rendered":"https:\/\/www.tun.com\/home\/?p=12536"},"modified":"2024-12-18T19:52:04","modified_gmt":"2024-12-18T19:52:04","slug":"new-study-reveals-personalized-gifts-enhance-emotional-bonds-and-boost-self-esteem","status":"publish","type":"post","link":"https:\/\/www.tun.com\/home\/new-study-reveals-personalized-gifts-enhance-emotional-bonds-and-boost-self-esteem\/","title":{"rendered":"New Study Reveals Personalized Gifts Enhance Emotional Bonds and Boost Self-Esteem"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-blockquote uagb-block-e7eb3fc3 uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content\">A new study reveals that personalized gifts foster deeper emotional connections and elevate self-esteem among recipients. Learn how customization transforms gift-giving into a more meaningful experience.<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><\/div><\/footer><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-0dfbf163 wp-block-group-is-layout-flex\"><div style=\"font-size:16px;\" class=\"has-text-align-left wp-block-post-author\"><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">The University Network<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-ee584a31\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-ec619ce7\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.8 90.69 226.4 209.3 245V327.7h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.3 482.4 504 379.8 504 256z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-32d99934\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-1d136f14\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>There\u2019s a unique joy in giving, but new research suggests that personalization can elevate a gift from a simple object to a deeply meaningful experience. The study, <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/mar.22034\" target=\"_blank\" rel=\"noopener\" title=\"\">published<\/a> in the journal Psychology &amp; Marketing, demonstrates that personalized gifts not only boost recipients&#8217; self-esteem but also make them feel more cherished.<\/p>\n\n\n\n<p>A team of researchers from the University of Bath, emlyon and SKEMA business schools in France, and Universita della Svizzera italiana (USI) in Lugano&nbsp;explored the emotional response called &#8216;vicarious pride&#8217; that recipients feel when receiving a customized gift. <\/p>\n\n\n\n<p>&#8220;Gift-giving is an age-old tradition, but in today\u2019s world, personalization has become a powerful way to make gifts stand out. Our research paper &#8230; explores why customized gifts are so appreciated by recipients,\u201d Diletta Acuti, a marketing expert at the University of Bath School of Management, said in a <a href=\"https:\/\/www.bath.ac.uk\/announcements\/personalised-gifts-create-lasting-emotional-connections-and-enhance-self-esteem-new-research\/\" target=\"_blank\" rel=\"noopener\" title=\"\">news release<\/a>.<\/p>\n\n\n\n<p>&#8220;Vicarious pride is a sense of satisfaction that mirrors what the giver feels after having put thought and effort into creating something unique,&#8221; she added. &#8220;Imagine your friend personalizing a chocolate bar with your favorite flavors or writing your name on a leather journal. You don\u2019t just appreciate the care and intention they put into crafting that gift; you feel them.&#8221;<\/p>\n\n\n\n<p>The research, comprising of four experimental studies, tested how personalization affects gift appreciation.<\/p>\n\n\n\n<p>In one experiment, 74 participants gifted clothes to a friend \u2014 some of which were customized. Gift appreciation was measured by how little the recipients altered the gifted items. The study found that recipients of personalized gifts made fewer changes, indicating greater satisfaction.<\/p>\n\n\n\n<p>Another experiment involved 134 participants watching videos demonstrating either a custom T-shirt creation or a T-shirt selected from various websites. Appreciation was consistently higher for custom gifts, regardless of the time and effort the giver invested.<\/p>\n\n\n\n<p>Further studies involving a customized mug and wristwatch also confirmed that personalization increases appreciation and boosts self-esteem among recipients.<\/p>\n\n\n\n<p>Acuti emphasized the practical implications of these findings for the upcoming festive season. <\/p>\n\n\n\n<p>\u201cThe results showed that, when choosing a gift this festive season, personalization can be a game-changer. But it\u2019s not just about selecting a customizable option: you also need to communicate that effort to your recipient,\u201d she added. \u201cSharing why you chose elements of the gift or the thought that went into it will make the recipient appreciate it even more. Indeed, this additional effort helps them to connect with the pride you felt in your choices, making the gift even more meaningful.\u201d<\/p>\n\n\n\n<p>The study also noted sustainability benefits, highlighting that recipients are more likely to care for personalized gifts they value. Brands could leverage this by incorporating &#8216;made by&#8217; signals \u2014 like the giver\u2019s name, a short message or a visual representation of the customization \u2014 to enhance the emotional connection between the giver and the recipient.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a unique joy in giving, but new research suggests that personalization can elevate a gift from a simple object to a deeply meaningful experience. The study, published in the journal Psychology &amp; Marketing, demonstrates that personalized gifts not only boost recipients&#8217; self-esteem but also make them feel more cherished. A team of researchers from [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-no-separators","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-12536","post","type-post","status-publish","format-standard","hentry","category-people-culture"],"acf":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"The University Network","author_link":"https:\/\/www.tun.com\/home\/author\/funky_junkie\/"},"uagb_comment_info":0,"uagb_excerpt":"There\u2019s a unique joy in giving, but new research suggests that personalization can elevate a gift from a simple object to a deeply meaningful experience. The study, published in the journal Psychology &amp; Marketing, demonstrates that personalized gifts not only boost recipients&#8217; self-esteem but also make them feel more cherished. A team of researchers from&hellip;","_links":{"self":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/12536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/comments?post=12536"}],"version-history":[{"count":10,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/12536\/revisions"}],"predecessor-version":[{"id":12553,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/12536\/revisions\/12553"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/media?parent=12536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/categories?post=12536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/tags?post=12536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}