{"id":11455,"date":"2024-11-22T19:13:02","date_gmt":"2024-11-22T19:13:02","guid":{"rendered":"https:\/\/www.tun.com\/home\/?p=11455"},"modified":"2024-11-22T19:13:03","modified_gmt":"2024-11-22T19:13:03","slug":"researchers-reveal-startling-trend-most-shares-on-social-media-happen-without-clicking-the-links","status":"publish","type":"post","link":"https:\/\/www.tun.com\/home\/researchers-reveal-startling-trend-most-shares-on-social-media-happen-without-clicking-the-links\/","title":{"rendered":"Researchers Reveal Startling Trend: Most Shares on Social Media Happen Without Clicking the Links"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-blockquote uagb-block-e7eb3fc3 uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content\">A new Penn State study reveals that more than 75% of Facebook shares occur without users clicking the links, highlighting a significant issue in how misinformation proliferates on social media.<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><\/div><\/footer><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-b0ffac9c wp-block-group-is-layout-flex\"><div style=\"font-size:16px\" class=\"has-text-align-left wp-block-post-author\"><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">The University Network<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-ee584a31\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-ec619ce7\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.8 90.69 226.4 209.3 245V327.7h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.3 482.4 504 379.8 504 256z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-32d99934\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-1d136f14\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve read this far, you&#8217;re in the minority. According to a new study led by Penn State researchers, the vast majority of social media users share links without reading the articles first. This alarming trend was unearthed through the analysis of over 35 million public posts on Facebook between 2017 and 2020, revealing that about 75% of links were shared without being clicked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was a big surprise to find out that more than 75% of the time, the links shared on Facebook were shared without the user clicking through first,\u201d corresponding author S. Shyam Sundar, Evan Pugh University Professor and the James P. Jimirro Professor of Media Effects at Penn State, said in a <a href=\"https:\/\/www.psu.edu\/news\/research\/story\/social-media-users-probably-wont-read-beyond-headline-researchers-say\" title=\"\">news release<\/a>. \u201cI had assumed that if someone shared something, they read and thought about it, that they\u2019re supporting or even championing the content. You might expect that maybe a few people would occasionally share content without thinking it through, but for most shares to be like this? That was a surprising, very scary finding.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The study, <a href=\"https:\/\/www.nature.com\/articles\/s41562-024-02067-4\" title=\"\">published<\/a> in Nature Human Behavior, shows a worrying pattern: more politically charged content from both liberal and conservative sources is shared without clicking, compared to neutral content. This kind of superficial engagement contributes significantly to the spread of misinformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Surprising, Yet Telling Discovery<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The researchers determined political content using machine learning to classify political terms, assigning scores based on how frequently content was shared along a political spectrum. They used independent rating systems to validate these scores, manually sorting thousands of links to train their algorithm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We created this new variable of political affinity of content based on 35 million Facebook posts during election season across four years. This is a meaningful period to understand macro-level patterns behind social media news sharing,\u201d co-author Eugene Cho Snyder, an assistant professor at New Jersey Institute of Technology, said in the news release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research used data provided by Meta, Facebook\u2019s parent company, through Social Science One and Harvard University\u2019s Institute for Quantitative Social Science. It included demographic and behavioral metrics like the &#8220;political page affinity score,&#8221; which categorized users based on their followed pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deeper Implications<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The implications are sobering. Sundar pointed out that users might share content without realizing it&#8217;s false, assuming it&#8217;s credible because it looks familiar or aligns with their beliefs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta\u2019s third-party fact-checking service flagged nearly 3,000 of the shared URLs in the study as false, which were shared over 41 million times without clicks \u2014 82% from conservative users and 14.25% from liberal users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA pattern emerged that was confirmed at the level of individual links,\u201d Snyder added. \u201cThe closer the political alignment of the content to the user \u2014 both liberal and conservative \u2014 the more it was shared without clicks. \u2026 They are simply forwarding things that seem on the surface to agree with their political ideology, not realizing that they may sometimes be sharing false information.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Call for Change<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To counter this phenomenon, Sundar suggests social media platforms might introduce friction to slow the sharing process, such as prompts to read before sharing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSuperficial processing of headlines and blurbs can be dangerous if false data are being shared and not investigated,\u201d added Sundar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He emphasized that this wouldn\u2019t stop intentional disinformation campaigns but could encourage users to be more discerning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The push for more media literacy and responsibility lies at the heart of this discovery. With misinformation having played a notable role in the 2016 and 2020 elections, there&#8217;s a critical need for users to vet content before sharing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe reason this happens may be because people are just bombarded with information and are not stopping to think through it,\u201d Sundar added. \u201cIn such an environment, misinformation has more of a chance of going viral. Hopefully, people will learn from our study and become more media literate, digitally savvy and, ultimately, more aware of what they are sharing.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The findings not only shed light on how users interact with content in the information age but underscore the need for more responsible sharing practices to curb the spread of misinformation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve read this far, you&#8217;re in the minority. According to a new study led by Penn State researchers, the vast majority of social media users share links without reading the articles first. This alarming trend was unearthed through the analysis of over 35 million public posts on Facebook between 2017 and 2020, revealing that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-no-separators","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-11455","post","type-post","status-publish","format-standard","hentry","category-people-culture"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"A new study from Penn State reveals that over 75% of Facebook shares happen without users clicking the links first, shedding light on why misinformation spreads rapidly.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The University Network\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.tun.com\/home\/researchers-reveal-startling-trend-most-shares-on-social-media-happen-without-clicking-the-links\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"TUN - 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According to a new study led by Penn State researchers, the vast majority of social media users share links without reading the articles first. This alarming trend was unearthed through the analysis of over 35 million public posts on Facebook between 2017 and 2020, revealing that&hellip;","_links":{"self":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/11455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/comments?post=11455"}],"version-history":[{"count":6,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/11455\/revisions"}],"predecessor-version":[{"id":11580,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/posts\/11455\/revisions\/11580"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/media?parent=11455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/categories?post=11455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/home\/wp-json\/wp\/v2\/tags?post=11455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}