{"id":8864,"date":"2022-04-28T21:18:16","date_gmt":"2022-04-28T21:18:16","guid":{"rendered":"https:\/\/www.tun.com\/courses\/2019\/12\/23\/pricing-strategy-in-practice\/"},"modified":"2022-04-28T21:18:17","modified_gmt":"2022-04-28T21:18:17","slug":"pricing-strategy-in-practice","status":"publish","type":"post","link":"https:\/\/www.tun.com\/courses\/pricing-strategy-in-practice\/university-of-virginia\/","title":{"rendered":"Pricing Strategy in Practice"},"content":{"rendered":"<div class=\"single_post\" style=\"margin-top:16px;\";>\n<div class=\"post-single-content box mark-links entry-content\">\n<div class=\"thecontent\">\n<h2>Description<\/h2>\n<p>In this project-centered course, Darden&#8217;s Ron Wilcox and BCG&#8217;s Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You&#8217;ll use all three lenses (cost, customer value, and competition) to recommend an optimal price\u2014and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses\u2014from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics\u2014you will practice setting profit maximizing prices to improve price realization. You&#8217;ll finish the course with a portfolio-building project that demonstrates your pricing prowess.<\/p>\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"has-text-align-center\">Price: Enroll For Free!<\/h2>\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-very-light-gray-color has-background has-vivid-red-background-color\" href=\"https:\/\/www.coursera.org\/learn\/uva-darden-bcg-pricing-strategy-practice\">View Class<\/a><\/div>\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center\"><em><strong>Language:<\/strong> <\/em>English<\/p>\n<\/div>\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center\"><em><strong>Subtitles<\/strong>: <\/em>English<\/p>\n<\/div>\n<\/div>\n<p style=\"background-color:#496d89\" class=\"has-text-color has-background has-text-align-center has-very-light-gray-color\"><a href=\"https:\/\/www.coursera.org\/learn\/uva-darden-bcg-pricing-strategy-practice\">Pricing Strategy in Practice<strong> &#8211; University of Virginia<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Description In this project-centered course, Darden&#8217;s Ron Wilcox and BCG&#8217;s Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You&#8217;ll use all three lenses (cost, customer value, and competition) to recommend an optimal price\u2014and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[270],"tags":[],"class_list":["post-8864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university-of-virginia"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"thumbnail":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education-150x150.png",150,150,true],"medium":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education-300x178.png",300,178,true],"medium_large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"1536x1536":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"2048x2048":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false]},"uagb_author_info":{"display_name":"Axiom Pegasus","author_link":"https:\/\/www.tun.com\/courses\/author\/magic\/"},"uagb_comment_info":0,"uagb_excerpt":"Description In this project-centered course, Darden&#8217;s Ron Wilcox and BCG&#8217;s Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You&#8217;ll use all three lenses (cost, customer value, and competition) to recommend an optimal price\u2014and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization&hellip;","featured_media_src_url":"https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png","_links":{"self":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/8864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/comments?post=8864"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/8864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media\/19409"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media?parent=8864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/categories?post=8864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/tags?post=8864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}