{"id":8863,"date":"2022-04-28T21:18:15","date_gmt":"2022-04-28T21:18:15","guid":{"rendered":"https:\/\/www.tun.com\/courses\/2019\/12\/23\/cost-and-economics-in-pricing-strategy\/"},"modified":"2022-04-28T21:18:15","modified_gmt":"2022-04-28T21:18:15","slug":"cost-and-economics-in-pricing-strategy","status":"publish","type":"post","link":"https:\/\/www.tun.com\/courses\/cost-and-economics-in-pricing-strategy\/university-of-virginia\/","title":{"rendered":"Cost and Economics in Pricing Strategy"},"content":{"rendered":"<div class=\"single_post\" style=\"margin-top:16px;\";>\n<div class=\"post-single-content box mark-links entry-content\">\n<div class=\"thecontent\">\n<h2>Description<\/h2>\n<p>How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. <\/p>\n<p>By the end of this course, you\u2019ll be able to:<br \/>\n&#8211;Apply knowledge of basic economics to make better pricing decisions<br \/>\n&#8211;Recognize opportunities for price discrimination\u2014selling the same product at different prices to different buyers\u2014and recommend strategies to maximize sales and profits<br \/>\n&#8211;Calculate three types of price elasticities to determine the impact of price on demand<br \/>\n&#8211;Analyze and apply different pricing models<br \/>\n  -Cost-plus pricing<br \/>\n  -Marginal cost-plus pricing<br \/>\n  -Peak-load pricing<br \/>\n  -Index-based pricing<br \/>\n&#8211;Evaluate the impact of channel intermediaries and customer lifetime value on pricing<\/p>\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"has-text-align-center\">Price: Enroll For Free!<\/h2>\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-very-light-gray-color has-background has-vivid-red-background-color\" href=\"https:\/\/www.coursera.org\/learn\/uva-darden-bcg-pricing-strategy-cost-economics\">View Class<\/a><\/div>\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center\"><em><strong>Language:<\/strong> <\/em>English<\/p>\n<\/div>\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center\"><em><strong>Subtitles<\/strong>: <\/em>English, Romanian<\/p>\n<\/div>\n<\/div>\n<p style=\"background-color:#496d89\" class=\"has-text-color has-background has-text-align-center has-very-light-gray-color\"><a href=\"https:\/\/www.coursera.org\/learn\/uva-darden-bcg-pricing-strategy-cost-economics\">Cost and Economics in Pricing Strategy<strong> &#8211; University of Virginia<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Description How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[270],"tags":[],"class_list":["post-8863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university-of-virginia"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"thumbnail":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education-150x150.png",150,150,true],"medium":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education-300x178.png",300,178,true],"medium_large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"1536x1536":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"2048x2048":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false]},"uagb_author_info":{"display_name":"Axiom Pegasus","author_link":"https:\/\/www.tun.com\/courses\/author\/magic\/"},"uagb_comment_info":0,"uagb_excerpt":"Description How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty&hellip;","featured_media_src_url":"https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png","_links":{"self":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/8863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/comments?post=8863"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/8863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media\/19409"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media?parent=8863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/categories?post=8863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/tags?post=8863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}