{"id":8844,"date":"2022-04-28T21:18:02","date_gmt":"2022-04-28T21:18:02","guid":{"rendered":"https:\/\/www.tun.com\/courses\/2019\/12\/23\/digital-product-management-modern-fundamentals\/"},"modified":"2022-04-28T21:18:02","modified_gmt":"2022-04-28T21:18:02","slug":"digital-product-management-modern-fundamentals","status":"publish","type":"post","link":"https:\/\/www.tun.com\/courses\/digital-product-management-modern-fundamentals\/university-of-virginia\/","title":{"rendered":"Digital Product Management: Modern Fundamentals"},"content":{"rendered":"
\n
\n
\n

Description<\/h2>\n

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales\/marketing. Maybe you\u2019d talk to a customer somewhere in there and they\u2019d tell you what features they wanted. But companies that manage product that way are dying.<\/p>\n

Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It\u2019s not a simple job or an easy job, but it is a meaningful job where you\u2019ll be learning all the time. <\/p>\n

This course will help you along your learning journey and prepare you with the skills and perspective you need to:<\/p>\n

Create the actionable focus to successfully manage your product (week 1)
\nFocus your work using modern product management methods (week 2)
\nManage new products and explore new product ideas (week 3)
\nManage and amplify existing products (week 4)<\/p>\n

This course is ideal for current product or general managers interested in today’s modern product management methods.<\/p>\n

This course was developed with the generous support of the Batten Institute at UVA\u2019s Darden School of Business. The Batten Institute\u2019s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.<\/p>\n

<\/div>\n

Price: Enroll For Free!<\/h2>\n
<\/div>\n
View Class<\/a><\/div>\n
<\/div>\n
\n
\n

Language:<\/strong> <\/em>English<\/p>\n<\/div>\n

\n

Subtitles<\/strong>: <\/em>English, Chinese (Traditional)<\/p>\n<\/div>\n<\/div>\n

Digital Product Management: Modern Fundamentals – University of Virginia<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Description Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales\/marketing. Maybe you\u2019d talk to a customer somewhere in there and they\u2019d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is […]<\/p>\n","protected":false},"author":1,"featured_media":19409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[270],"tags":[],"class_list":["post-8844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university-of-virginia"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"thumbnail":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education-150x150.png",150,150,true],"medium":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education-300x178.png",300,178,true],"medium_large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"1536x1536":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false],"2048x2048":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png",378,224,false]},"uagb_author_info":{"display_name":"Axiom Pegasus","author_link":"https:\/\/www.tun.com\/courses\/author\/magic\/"},"uagb_comment_info":0,"uagb_excerpt":"Description Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales\/marketing. Maybe you\u2019d talk to a customer somewhere in there and they\u2019d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is…","featured_media_src_url":"https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/University-of-Virginiaonline-education.png","_links":{"self":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/8844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/comments?post=8844"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/8844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media\/19409"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media?parent=8844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/categories?post=8844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/tags?post=8844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}