{"id":7290,"date":"2022-04-28T20:52:10","date_gmt":"2022-04-28T20:52:10","guid":{"rendered":"https:\/\/www.tun.com\/courses\/2019\/12\/23\/sports-marketing\/"},"modified":"2022-04-28T20:52:11","modified_gmt":"2022-04-28T20:52:11","slug":"sports-marketing","status":"publish","type":"post","link":"https:\/\/www.tun.com\/courses\/sports-marketing\/northwestern-university\/","title":{"rendered":"Sports Marketing"},"content":{"rendered":"<div class=\"single_post\" style=\"margin-top:16px;\";>\n<div class=\"post-single-content box mark-links entry-content\">\n<div class=\"thecontent\">\n<h2>Description<\/h2>\n<p>Today, there is demand for people skilled in Sports Marketing.  Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events.  In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands.  In this Sports Marketing MOOC, you will learn:<\/p>\n<p>\u2014 Ticket pricing strategies<br \/>\n\u2014 How a crisis might happen in sport<br \/>\n\u2014 How all types of companies are using sports to enhance and position their brands<br \/>\n\u2014 How to promote and market a sporting event<br \/>\n\u2014 How to develop sponsorships<br \/>\n\u2014 How to use social media to grow your team\u2019s follower base and promote your sporting events, conferences and conventions<\/p>\n<p>The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern\u2019s Medill School of Journalism and Integrated Marketing Communications.  She is joined by experts in the many specialty topics important to Sports Marketing.<\/p>\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"has-text-align-center\">Price: Enroll For Free!<\/h2>\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-very-light-gray-color has-background has-vivid-red-background-color\" href=\"https:\/\/www.coursera.org\/learn\/sports-marketing\">View Class<\/a><\/div>\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center\"><em><strong>Language:<\/strong> <\/em>English<\/p>\n<\/div>\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center\"><em><strong>Subtitles<\/strong>: <\/em>English, Portuguese (Brazilian)<\/p>\n<\/div>\n<\/div>\n<p style=\"background-color:#496d89\" class=\"has-text-color has-background has-text-align-center has-very-light-gray-color\"><a href=\"https:\/\/www.coursera.org\/learn\/sports-marketing\">Sports Marketing<strong> &#8211; Northwestern University<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Description Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[194],"tags":[],"class_list":["post-7290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-northwestern-university"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false],"thumbnail":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education-150x150.png",150,150,true],"medium":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education-300x178.png",300,178,true],"medium_large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false],"large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false],"1536x1536":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false],"2048x2048":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false]},"uagb_author_info":{"display_name":"Axiom Pegasus","author_link":"https:\/\/www.tun.com\/courses\/author\/magic\/"},"uagb_comment_info":0,"uagb_excerpt":"Description Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of&hellip;","featured_media_src_url":"https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png","_links":{"self":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/7290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/comments?post=7290"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/7290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media\/19406"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media?parent=7290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/categories?post=7290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/tags?post=7290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}