{"id":7274,"date":"2022-04-28T20:52:03","date_gmt":"2022-04-28T20:52:03","guid":{"rendered":"https:\/\/www.tun.com\/courses\/2019\/12\/23\/content-strategy-for-professionals-engaging-audiences\/"},"modified":"2022-04-28T20:52:03","modified_gmt":"2022-04-28T20:52:03","slug":"content-strategy-for-professionals-engaging-audiences","status":"publish","type":"post","link":"https:\/\/www.tun.com\/courses\/content-strategy-for-professionals-engaging-audiences\/northwestern-university\/","title":{"rendered":"Content Strategy for Professionals: Engaging Audiences"},"content":{"rendered":"
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Description<\/h2>\n

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience\u2019s experiences and interest.<\/p>\n

Content Strategy is a conversation that provides thought-leadership. It starts a \u201cconversation\u201d with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop \u201cstories,\u201d which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises \u2013 in all departments and sectors from the top leader to the newcomer in the ranks. <\/p>\n

In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier \u2013 creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. <\/p>\n

Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user\u2019s lives and deepens their understanding and engagement with the organization.<\/p>\n

Guest lecturers in this course include:
\n— Rachel Davis Mersey, Associate Professor, Medill, Northwestern
\n— Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern
\n— Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern
\n— Steven Duke, Associate Professor, Medill, Northwestern
\n— Janice Castro, Assistant Professor Emerita, Medill, Nothwestern<\/p>\n

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Price: Enroll For Free!<\/h2>\n
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View Class<\/a><\/div>\n
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Language:<\/strong> <\/em>English<\/p>\n<\/div>\n

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Subtitles<\/strong>: <\/em>English<\/p>\n<\/div>\n<\/div>\n

Content Strategy for Professionals: Engaging Audiences – Northwestern University<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Description In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience\u2019s experiences and interest. Content Strategy is a conversation that provides thought-leadership. […]<\/p>\n","protected":false},"author":1,"featured_media":19406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[194],"tags":[],"class_list":["post-7274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-northwestern-university"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false],"thumbnail":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education-150x150.png",150,150,true],"medium":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education-300x178.png",300,178,true],"medium_large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false],"large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false],"1536x1536":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false],"2048x2048":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png",378,224,false]},"uagb_author_info":{"display_name":"Axiom Pegasus","author_link":"https:\/\/www.tun.com\/courses\/author\/magic\/"},"uagb_comment_info":0,"uagb_excerpt":"Description In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience\u2019s experiences and interest. Content Strategy is a conversation that provides thought-leadership.…","featured_media_src_url":"https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/Northwestern-Universityonline-education.png","_links":{"self":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/7274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/comments?post=7274"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/7274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media\/19406"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media?parent=7274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/categories?post=7274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/tags?post=7274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}