{"id":6897,"date":"2022-04-28T20:48:48","date_gmt":"2022-04-28T20:48:48","guid":{"rendered":"https:\/\/www.tun.com\/courses\/2019\/12\/23\/marketing-customer-needs-and-wants\/"},"modified":"2022-04-28T20:48:48","modified_gmt":"2022-04-28T20:48:48","slug":"marketing-customer-needs-and-wants","status":"publish","type":"post","link":"https:\/\/www.tun.com\/courses\/marketing-customer-needs-and-wants\/iese-business-school\/","title":{"rendered":"Marketing: Customer Needs and Wants"},"content":{"rendered":"<div class=\"single_post\" style=\"margin-top:16px;\";>\n<div class=\"post-single-content box mark-links entry-content\">\n<div class=\"thecontent\">\n<h2>Description<\/h2>\n<p>Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.<\/p>\n<p>The course will cover the following:<br \/>\n1. Marketing Fundamentals<br \/>\n2. Product, Pricing and Channel Decisions<br \/>\n3. Building Strong Brands<br \/>\n4. Communication Strategy<\/p>\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"has-text-align-center\">Price: Enroll For Free!<\/h2>\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-very-light-gray-color has-background has-vivid-red-background-color\" href=\"https:\/\/www.coursera.org\/learn\/marketing-customers\">View Class<\/a><\/div>\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center\"><em><strong>Language:<\/strong> <\/em>English<\/p>\n<\/div>\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center\"><em><strong>Subtitles<\/strong>: <\/em>English, Vietnamese<\/p>\n<\/div>\n<\/div>\n<p style=\"background-color:#496d89\" class=\"has-text-color has-background has-text-align-center has-very-light-gray-color\"><a href=\"https:\/\/www.coursera.org\/learn\/marketing-customers\">Marketing: Customer Needs and Wants<strong> &#8211; IESE Business School<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Description Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[164],"tags":[],"class_list":["post-6897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iese-business-school"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IESE-Business-Schoolonline-education.png",379,223,false],"thumbnail":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IESE-Business-Schoolonline-education-150x150.png",150,150,true],"medium":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IESE-Business-Schoolonline-education-300x177.png",300,177,true],"medium_large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IESE-Business-Schoolonline-education.png",379,223,false],"large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IESE-Business-Schoolonline-education.png",379,223,false],"1536x1536":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IESE-Business-Schoolonline-education.png",379,223,false],"2048x2048":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IESE-Business-Schoolonline-education.png",379,223,false]},"uagb_author_info":{"display_name":"Axiom Pegasus","author_link":"https:\/\/www.tun.com\/courses\/author\/magic\/"},"uagb_comment_info":0,"uagb_excerpt":"Description Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following:&hellip;","featured_media_src_url":"https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IESE-Business-Schoolonline-education.png","_links":{"self":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/6897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/comments?post=6897"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/6897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media\/19431"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media?parent=6897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/categories?post=6897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/tags?post=6897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}