{"id":6877,"date":"2022-04-28T20:48:37","date_gmt":"2022-04-28T20:48:37","guid":{"rendered":"https:\/\/www.tun.com\/courses\/2019\/12\/23\/marketing-strategy-capstone-project\/"},"modified":"2022-04-28T20:48:37","modified_gmt":"2022-04-28T20:48:37","slug":"marketing-strategy-capstone-project","status":"publish","type":"post","link":"https:\/\/www.tun.com\/courses\/marketing-strategy-capstone-project\/ie-business-school\/","title":{"rendered":"Marketing Strategy Capstone Project"},"content":{"rendered":"
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Description<\/h2>\n

The Capstone Project will require you to take the knowledge you\u2019ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week\u2019s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts.<\/p>\n

After reviewing the material learned you will be asked to analyse the case study: \u00a8Hotel Ipsum: A Marketing and Commercial Strategy to Survive.\u00a8 Now it\u2019s time to put what you\u2019ve learned to the test! Hotel Ipsum\u2019s General Manager, Rafael Escobedo, is faced with a dilemma: Despite his hotel doing fairly well in terms of sales and profitability, Rafael\u2019s Board of Directors are not satisfied and are demanding an improvement in results. Now it\u2019s up to you to create Rafael\u2019s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors\u2026or unemployment!<\/p>\n

Along with the Capstone are discussion forums, quizzes and peer reviews to aid you in your understanding of the theory given throughout this Specialization. Share your thoughts, ideas and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.<\/p>\n

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Price: Enroll For Free!<\/h2>\n
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View Class<\/a><\/div>\n
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Language:<\/strong> <\/em>English<\/p>\n<\/div>\n

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Subtitles<\/strong>: <\/em>English<\/p>\n<\/div>\n<\/div>\n

Marketing Strategy Capstone Project – IE Business School<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Description The Capstone Project will require you to take the knowledge you\u2019ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week\u2019s theory and concrete the takeaways with quizzes aimed at […]<\/p>\n","protected":false},"author":1,"featured_media":19448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-6877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ie-business-school"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false],"thumbnail":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education-150x150.png",150,150,true],"medium":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education-300x177.png",300,177,true],"medium_large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false],"large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false],"1536x1536":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false],"2048x2048":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false]},"uagb_author_info":{"display_name":"Axiom Pegasus","author_link":"https:\/\/www.tun.com\/courses\/author\/magic\/"},"uagb_comment_info":0,"uagb_excerpt":"Description The Capstone Project will require you to take the knowledge you\u2019ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week\u2019s theory and concrete the takeaways with quizzes aimed at…","featured_media_src_url":"https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png","_links":{"self":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/6877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/comments?post=6877"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/6877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media\/19448"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media?parent=6877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/categories?post=6877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/tags?post=6877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}