{"id":6874,"date":"2022-04-28T20:48:33","date_gmt":"2022-04-28T20:48:33","guid":{"rendered":"https:\/\/www.tun.com\/courses\/2019\/12\/23\/market-research-and-consumer-behavior\/"},"modified":"2022-04-28T20:48:34","modified_gmt":"2022-04-28T20:48:34","slug":"market-research-and-consumer-behavior","status":"publish","type":"post","link":"https:\/\/www.tun.com\/courses\/market-research-and-consumer-behavior\/ie-business-school\/","title":{"rendered":"Market Research and Consumer Behavior"},"content":{"rendered":"
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Description<\/h2>\n

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
\nGain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.<\/p>\n

You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true \u201cconsumer focus\u201d in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions.<\/p>\n

This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There\u2019s no better place to build the foundations of your marketing journey!<\/p>\n

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Price: Enroll For Free!<\/h2>\n
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View Class<\/a><\/div>\n
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Language:<\/strong> <\/em>English<\/p>\n<\/div>\n

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Subtitles<\/strong>: <\/em>English<\/p>\n<\/div>\n<\/div>\n

Market Research and Consumer Behavior – IE Business School<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Description Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to […]<\/p>\n","protected":false},"author":1,"featured_media":19448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-6874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ie-business-school"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false],"thumbnail":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education-150x150.png",150,150,true],"medium":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education-300x177.png",300,177,true],"medium_large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false],"large":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false],"1536x1536":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false],"2048x2048":["https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png",379,223,false]},"uagb_author_info":{"display_name":"Axiom Pegasus","author_link":"https:\/\/www.tun.com\/courses\/author\/magic\/"},"uagb_comment_info":0,"uagb_excerpt":"Description Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to…","featured_media_src_url":"https:\/\/www.tun.com\/courses\/wp-content\/uploads\/2019\/12\/IE-Business-Schoolonline-education.png","_links":{"self":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/6874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/comments?post=6874"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/posts\/6874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media\/19448"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/media?parent=6874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/categories?post=6874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/courses\/wp-json\/wp\/v2\/tags?post=6874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}