{"id":34355,"date":"2019-09-25T13:43:53","date_gmt":"2019-09-25T17:43:53","guid":{"rendered":"https:\/\/www.tun.com\/blog\/?p=34355"},"modified":"2021-05-20T20:56:02","modified_gmt":"2021-05-21T00:56:02","slug":"how-social-media-can-be-used-to-inspire-climate-action","status":"publish","type":"post","link":"https:\/\/www.tun.com\/blog\/how-social-media-can-be-used-to-inspire-climate-action\/","title":{"rendered":"How Social Media Can Be Used to Inspire Climate Action"},"content":{"rendered":"\n

According to the United Nations, humanity has less than 11 years<\/a> to save the planet from irreversible damage caused by climate change. Therefore, immediate and accelerated action is crucial. 
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But, to act, people must first be inspired. 
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Greta Thunberg, the 16-year-old Swedish climate activist and renowned leader of the youth climate movement, did not choose to skip school last year to protest in front of the Swedish Parliament strictly out of impulse. She was inspired<\/a> by the stories she saw of American students protesting after the Parkland shooting. 
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The internet, and more specifically social media, can be a tremendous tool for spreading information. And that information, if relayed effectively, has enormous potential to inspire. 
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We\u2019ve already seen the impact social media can have. 
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The youth-led Global Climate Strike on September 20 drew a crowd of more than 4 million across all seven continents — even Antarctica<\/a>. And such a turnout would not have been possible without social media sites, popular hashtags like \u201c#ClimateStike\u201d and \u201c#FridayForFuture,\u201d and an enticing call to action.  
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Friday For Future strike, Battery Park, NYC
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And on September 21, one day after the Global Climate Strike, young leaders speaking at the U.N. Youth Climate Summit continued to preach the need to use social media to increase climate awareness and activism. 
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Almost 3.5 billion people around the world are on social media, Nehali Anupriya<\/a>, an analyst in the Sustainable Development Cluster of the Office of the President of the 73rd Session of the General Assembly, said at the event. \u201cThat\u2019s half of the people on this planet. That\u2019s an insane amount of human energy that we can be tapping into.\u201d
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\u201cSo, please keep tweeting. Keep sharing. Keep posting,\u201d she added. 
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However, successful social media influencing is an art form. Bland, repetitive and overly complex posts and articles won\u2019t catch people\u2019s attention, inspire anyone to act or change any minds.  
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In an opinion piece<\/a>, Ana Altchek from The Pitt News advises people to stay away from sharing the same old facts and articles. She explains that the more often people see the same thing, the less likely they are to react — a theory in psychology known as habituation. 
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\u201cPeople become accustomed to seeing hundreds of versions of these posts and begin to simply scroll past them,\u201d Altchek wrote.
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She also references a Harvard Business Review article<\/a> explaining that people are often hesitant to take action against climate change because they have a difficult time conceptualizing psychologically distant things. Because a lot of people in the Western world have yet to have physically seen or experienced, first-hand, the effects of climate change, they haven\u2019t all been motivated to act.
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So instead of repeatedly sharing cold facts and vague, seemingly unachievable calls to action, Altchek suggests social media users document and share instances of themselves taking action — attending a protest or keeping a compost, for example. She says, since humans are natural followers, they\u2019ll jump on board.
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As an example, Altchek points to the effectiveness of the ALS Ice Bucket Challenge that went viral a few years ago and resulted in awareness of the disease and $115 million<\/a> in donations. 
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\u201cA simple \u2018grow your own tree challenge,\u2019 or \u2018start a compost challenge\u2019 could easily go just as viral. Not only would it raise awareness of the issue and increase discussion on the topic, but it would simultaneously promote change through action,\u201d she wrote. 
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And while speaking at the U.N. Youth Climate Summit, Luke Mullen, an actor and climate change activist with more than 368,000 Instagram followers and 24,700 Twitter followers, advised his audience to share information that is digestible and compelling. 
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\u201cWhen it comes to social media and spreading the word, I think we have to have some sort of appeal without just stating the facts,\u201d Mullen said. \u201cBecause, right now, the facts just aren\u2019t working. We have to come at this with a different approach because if we don\u2019t, we are going to lose the general public. We don\u2019t have to oversaturate them with science, but what we have to do is at least present enough of the facts so people know what is happening.\u201d
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In an interview after his speech, Mullen explained that he likes to share videos from popular sites like 350.org, the U.N. Environment Program, The Rainforest Alliance and the World Economic Forum, for example. While still being informative and factual, the videos these groups create and share are entertaining to watch, which is essential for a good social media post. <\/p>\n\n\n\n

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Guys! We all have the ability to change these things in our lives every day. I promise you it won\u2019t make a big difference in your lives, but it will make a huge impact on our planet. It\u2019s honestly so easy to change the world:) Tell me in comments below how you help change the world!<\/a><\/p>

A post shared by Luke Mullen<\/a> (@thelukemullen) on