{"id":21123,"date":"2017-07-13T12:13:43","date_gmt":"2017-07-13T16:13:43","guid":{"rendered":"https:\/\/www.tun.com\/blog\/?p=21123"},"modified":"2019-03-12T13:02:54","modified_gmt":"2019-03-12T17:02:54","slug":"ambers-self-driving-car-sharing","status":"publish","type":"post","link":"https:\/\/www.tun.com\/blog\/ambers-self-driving-car-sharing\/","title":{"rendered":"Amber\u2019s Self-Driving Car-Sharing Alternative Will Obviate the Need for Car Ownership"},"content":{"rendered":"

The world is in need of an automotive renovation. Fuel cars are expensive to own and repair, and are constantly pumping toxins into the air. Companies like Uber and Lyft have revolutionized the taxi industry and limited personal car usage, but they are expensive and do very little to help the environment. <\/span><\/p>\n

Now, a Dutch start-up company Amber, has developed fully-electric, self-navigating mobility technology capable of reforming people\u2019s relationship with automation and travel. <\/span><\/p>\n

The University Network spoke with Kate Brunton, Amber\u2019s chief marketing officer, to gain insight on the company. <\/span><\/p>\n

The company was founded based on \u201cthe need for a feasible alternative to car ownership,\u201d said Brunton.<\/span><\/p>\n

The problem is that owning cars (especially fuel-powered cars) is bad, but there\u2019s no real alternative. It\u2019s bad for consumers, because the cost of ownership of most cars is high, and it\u2019s bad for the environment because it\u2019s harmful, and it\u2019s inefficient. Most cars just end up spending 90% of their time standing still.<\/span><\/p><\/blockquote>\n

Amber understands what consumer wants and strives to deliver exactly that. \u201cWe recognize that what consumers want from a mobility service is to be able to go anywhere they want, whenever they want, and they don\u2019t want to pay a fortune for it.\u201d <\/span><\/p>\n

Amber sells access to vehicles<\/span><\/a>. It outmatches other car-sharing services through cleanliness and accessibility. Amber guarantees that a car will always be close by, clean, and completely functional. The company uses predictive analysis algorithms to gauge where cars will be needed next. Currently, the company uses student drivers to deliver the cars, but it anticipates self-navigating cars in the near future. The navigational technology is not yet perfect, so Amber will call a cab if the car is not there within 15 minutes. As technology advances, cabs will no longer be needed. <\/span><\/p>\n

At first, the cars will only self-drive at night. This way, they can grow accustomed to the roads and master navigation and safety without dealing with the heavy daytime traffic. <\/span><\/p>\n

The company has already launched its fully-electric mobility service in \u201cmobility hubs\u201d at the High Tech Campus and downtown Eindhoven. By mid-2018, Amber will be expanding to the Eindhoven\/Helmond region, but the company is not bound to any specific geographical area.<\/p>\n

\u201cWe plan on expanding within the Netherlands and Europe, creating more \u2018mobility hubs\u2019 as we go,\u201d said Brunton. \u201cIn parallel, we\u2019ll most likely be expanding to the U.S. (California). Long-term, as far as we\u2019re concerned, the sky is the limit. We\u2019ll do everything in our power to see that our service is made available to people across the world.\u201d<\/span><\/p>\n

Amber\u2019s team recognizes how hard it is for consumers to think financially and environmentally at the same time, but they wish to bridge that gap. \u201cBecause we naturally think about our pocketbook and our comfort as consumers, the only way that environmentally-friendly products or services will ever catch on \u2018big-time\u2019 is if they can cater to these consumer needs,\u201d Brunton said. \u201cWhat\u2019s amazing about Amber is that we\u2019re offering the average consumer an environmentally-friendly mobility solution that doesn\u2019t compromise on things like convenience and affordability. In fact, Amber is MORE convenient and LESS expensive than owning a car.\u201d<\/strong><\/span><\/p>\n

Currently, Amber is using the BMW i-3, but the company is in the process of building its own car: the Amber One. The company\u2019s car is expected to hit the streets in 2021, and will be able to last a million miles. Current vehicles are limited in their mileage because car companies need vehicles to break down so consumers keep buying them. Amber doesn\u2019t sell cars, so there is no need to limit each car\u2019s mileage.<\/span><\/p>\n

The company started while its founders were still students at <\/span>the <\/span>Eindhoven University of Technology<\/span><\/a> in The Netherlands (EUT). While attending EUT, two of the co-founders created the world\u2019s first modular car. Two others created the Isa, which still holds the record for most sustainable highway-capable car. The company’s founders felt \u201calmost a moral responsibility to bring this technology to the masses,\u201d said Brunton. \u201cThat\u2019s why we\u2019re building the Amber One in parallel to offering our predictive mobility platform.\u201d<\/span><\/p>\n

In the market, Amber anticipates very few restrictions. \u201cWe\u2019ve received an overwhelmingly positive response so far from media, supporters, and potential users,\u201d Brunton said. <\/span><\/p>\n

Operationally, the team will face some adversity. \u201cWe have to manage expanding our service and matching supply with demand for mobility,\u201d said Brunton. \u201cTechnology-wise, this is possible, but when in the real world, you\u2019re never dealing with numbers, you\u2019re dealing with people, and companies.\u201d<\/span><\/p>\n

Amber is working with American investors to enhance its capabilities and overcome operational adversity. The team is eager for success, and truly believes that their product is the future of automotive transportation. <\/span>\u00a0<\/span>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The world is in need of an automotive renovation. Fuel cars are expensive to own and repair, and are constantly pumping toxins into the air. Companies like Uber and Lyft have revolutionized the taxi industry and limited personal car usage, but they are expensive and do very little to help the environment. Now, a Dutch […]<\/p>\n","protected":false},"author":32,"featured_media":21125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[626,231,232,230,229],"tags":[],"class_list":["post-21123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-campus-news","category-technology","category-news","category-lead-stories"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.tun.com\/blog\/wp-content\/uploads\/2017\/07\/Amber-Self-Driving-Car.jpg",830,533,false],"thumbnail":["https:\/\/www.tun.com\/blog\/wp-content\/uploads\/2017\/07\/Amber-Self-Driving-Car-224x144.jpg",224,144,true],"medium":["https:\/\/www.tun.com\/blog\/wp-content\/uploads\/2017\/07\/Amber-Self-Driving-Car-300x193.jpg",300,193,true],"medium_large":["https:\/\/www.tun.com\/blog\/wp-content\/uploads\/2017\/07\/Amber-Self-Driving-Car.jpg",830,533,false],"large":["https:\/\/www.tun.com\/blog\/wp-content\/uploads\/2017\/07\/Amber-Self-Driving-Car.jpg",830,533,false],"1536x1536":["https:\/\/www.tun.com\/blog\/wp-content\/uploads\/2017\/07\/Amber-Self-Driving-Car.jpg",830,533,false],"2048x2048":["https:\/\/www.tun.com\/blog\/wp-content\/uploads\/2017\/07\/Amber-Self-Driving-Car.jpg",830,533,false]},"uagb_author_info":{"display_name":"Jackson Schroeder","author_link":"https:\/\/www.tun.com\/blog\/author\/jackson-schroeder\/"},"uagb_comment_info":0,"uagb_excerpt":"The world is in need of an automotive renovation. Fuel cars are expensive to own and repair, and are constantly pumping toxins into the air. Companies like Uber and Lyft have revolutionized the taxi industry and limited personal car usage, but they are expensive and do very little to help the environment. Now, a Dutch…","featured_media_src_url":"https:\/\/www.tun.com\/blog\/wp-content\/uploads\/2017\/07\/Amber-Self-Driving-Car.jpg","_links":{"self":[{"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/posts\/21123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/comments?post=21123"}],"version-history":[{"count":0,"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/posts\/21123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/media\/21125"}],"wp:attachment":[{"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/media?parent=21123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/categories?post=21123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tun.com\/blog\/wp-json\/wp\/v2\/tags?post=21123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}