Erik Malcolm Champion

  • Virtual Reality Adds to Tourism Through Touch, Smell and Real People’s Experiences

    Virtual Reality Adds to Tourism Through Touch, Smell and Real People’s Experiences

    Back in 2001, an acquaintance who worked for Lonely Planet told me about a surprise discovery. The travel guide business had an audience of people who would buy their travel books, but never travel. Lonely Planet dubbed them “virtual tourists”. Now Lonely Planet, and others, have become excited by tourism powered by virtual reality (VR)… Read More

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